ELLAI, with 20 years of ingenuity in the bathroom industry, made a glorious contribution to the 2019 KBC.

Date: 2020-05-18 15:41:02

On May 27th, 2019, the long-awaited China International Kitchen and Bathroom Expo (KBC Expo) opened in the Shanghai New International Expo Center. ELLAI Bathroom, with more than 10 heavy-duty new products, made a grand appearance to celebrate ELLAI's 20th anniversary. With innovative designs incorporating Chinese elements, ELLAI stood out at KBC Expo, bringing a unique visual feast to the audience.

 



With a history of 20 years, ELLAI Ceramics has entered many foreign homes in Europe, America, Australia, and has gained a high-end and highly personalized customer base both domestically and abroad. The 20 years of brand accumulation, the trend-setting and forward-looking vision of ELLAI in the sanitary industry, the design and craftsmanship of quality have achieved high market recognition. At the exhibition, the unique and ingenious booth design showcased the new trend of customizing sanitary products, attracting numerous customers, distributors, and designers from home and abroad to visit, consult and negotiate cooperation, making the exhibition a popular event   

As a tribute to its 20th anniversary, ELLAI unveiled a number of new products at the KBC exhibition, including Milky, Wing, Gemini, Bloom, Aroma, and Royee. These new products showcase ELLAI's concept of "extraordinary customization" and demonstrate the company's strength and innovation.

The romantic design of master ——Milky

ELLAI introduces the new high-end customized bathroom cabinet series, the "Milky" collection, inspired by the floating ice of the Arctic. It combines the natural dynamic with fashionable space design, bringing people a romantic and beautiful imagination.

Maid's feeling could be the poem——BloomⅡ

BloomⅡ series, inspired by a poem composed by DuMu "Gracefully and elegantly is this thirteen-year-old lass. She's sprig-tip cardamom bud in the early second month", praising the beauty of girlhood. There are five colors to choose from, each representing a different attitude towards life; the cabinet is embellished with metallic elements, which are fashionable and in line with the aesthetics of young people.

Brand communication meeting & New product launch event.

Opening up new brand awareness

In 2019, ELLAI celebrated its 20th anniversary, and during the KBC exhibition in Shanghai, it presented exquisite and unparalleled products to the public. At the same time, it held a "Craftsman 20 Years" brand communication meeting and new product launch event at the Kerry Hotel Pudong, and released a 20th-anniversary brand promotional video, sharing the joy and memories of 20 years with the attendees.

Mr. Meng Linglai, the chairman of ELLAI

Guests attending the event included Ms. Li Shaofang, Vice President and Director of Investment and Operations of EasyHome Group, Mr. Qian Jun, Head of Investment Department of Yue Xing Home Furnishing Group, Mr. Damian and Mr. Camon, Co-founders and General Manager of WeCare, and Mr. Santi, CEO of CIT Company from Thailand.

Mr. Damian, Co-founders of WeCare

▲Ms. Li Shaofang, Vice President and Director of Investment and Operations of EasyHome Group

▲ Jessica, former LV, DIAGEO, MHD Marketing Manager

Some media friends also attended the press conference, including Sina Home, Jieju.com, Baidu, and Today's Headlines, as well as guests from home improvement platforms such as Vanke, Gold Mantis, and HomDream. They gathered at the scene to witness the joy of ELLAI's 20th-anniversary brand communication meeting and the unveiling of new products.

Excellent design and fabulous sanitaryware equal incredible sanitary space. 

WeCare and ELLAI work together to create a spark of creativity, fashion, and practicality.

ELLAI has established a close and long-term strategic partnership with WeCare, providing a public sanitation space solution brand, and has completed deluxe commercial projects such as Shanghai Pudong International Airport, People's Square, and Xintiandi. By creating a brand-new high-standard restroom and supporting space, we bring an unprecedented sensory experience for users from China and around the world and also bring unexpected value for property owners. Please stay tuned for more commercial projects that we will jointly create.

ELLAI is committed to promoting the development and design of intelligent and customized bathroom products in the future, insisting on craftsmanship, and providing consumers with high-end customized living quality and humanized bathroom experience, which grants humanized and high-quality bathroom products to customers for entering the next 20 years.