In the first half of 2019, Hebei Province issued the Implementation Plan for the “Special Work of Precisely Helping Foreign Trade Enterprises”, focusing on guiding foreign trade enterprises in Hebei to implement market diversification strategies and deeply explore the markets of countries along the "the Belt and Road" (B&R). Under the background, Liu Kai, Vice Governor of Hebei Province and Director of the Public Security Department of Hebei Province, visited ELLAI's production base, accompanied by Ai Chun, Secretary of CPC in Fengnan district Committee in Tangshan city and Meng Linglai, Board Chairman of ELLAI.

Vice Governor Liu Kai and his research team visited ELLAI's production site, including the digital workshop and intelligent three-dimensional warehouse, to inspect the production process of forming, glazing, firing, packaging and warehousing of ceramic sanitary ware products.

“The Belt and Road”, short for“the Silk Road Economic Belt and the 21st-Century Maritime Silk Road”, aims to use the historical symbols of the ancient Silk Road, hold high the banner of peaceful development, and actively develop economic partnerships with countries along the road.

Chinese ceramic culture has a long history and played an extremely important role on the Silk Road in ancient times. Ceramics are not only practical for living, but also provide people with aesthetic enjoyment.

Tangshan, Hebei is the most well-known sanitary ceramics export base of China. The quantity of sanitary ceramics exported accounts for 85% of the total production. Several large enterprises have exported more than 70%. Among them, ELLAI production base has ranked first in terms of export volume for four consecutive years since 2015 in China (based on the statistics of China Building Ceramic & Sanitaryware Association).

Since 1999, ELLAI has been actively exploring the international market, focusing on providing products for international famous brands for 20 years, exporting to more than 40 countries and regions, including Europe, America and Australia. In China, for every 5 pieces of sanitary ceramics exported to the United States, 1 comes from ELLAI; for every 3 pieces of sanitary ceramics exported to Australia, 1 comes from ELLAI.

ELLAI's production base vigorously introduces advanced production equipment from Germany and Italy, such as European high-pressure grouting machines, glazing robotic arm, 3D handheld scanners, CNC numerical control machines, etc. We are striving to improve the process level, making great efforts in innovation, green and high quality development to improve product quality and enhance the core competitiveness of our brand.

ELLAI is actively responding to "B&R" to make manufacturing smarter. The intelligent production plant put into operation by ELLAI in March 2018, which realized automatic connecting of AGVs with automated high-rise warehouse and production lines. The automation rate reached over 70%, which has reached the top level in China. ELLAI is continuously improving the level of automation and informatization, realizing meticulous management, expanding production capacity, and opening up a wider international market.

In the future, ELLAI will continue to focus on promoting high-quality, actively transform and upgrade with confidence, improve innovation ability, make good use of policies, strive to improve the quality of development, grasp the opportunities to actively participate in the construction of "B&R", expand foreign exports, and be a messenger of Chinese traditional culture.