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Recently, the 2024 list of National High-Tech Enterprise certifications was officially released. ELLAI Sanitaryware, with its outstanding R&D capabilities and relentless innovation, has successfully been certified as a "National High-Tech Enterprise."
This follows parent company Monarch Ceramics' prior certification, making ELLAI Sanitaryware (a wholly-owned subsidiary) another honored recipient.
The National High-Tech Enterprise certification is the government’s authoritative recognition of a company’s comprehensive strength in technological innovation. It involves a rigorous evaluation process, requiring companies to meet the highest standards in intellectual property, technical fields, R&D investment, and more. For ELLAI, this accreditation is not only a high recognition of past achievements but also a crucial milestone for future growth.
Since its founding in 1999, ELLAI has focused on the sanitaryware industry, continuously refining its expertise. From initial OEM exports to today’s independent original brand, it has always adhered to quality and innovation. Over the years, its products have passed stringent certifications in the U.S., Australia, the EU, and other developed markets, with annual production exceeding 15 million pieces and export volumes consistently ranking first in China, demonstrating strong global competitiveness.
ELLAI prioritizes R&D-driven innovation, investing heavily in research and assembling a team of industry experts to explore cutting-edge technologies and break industry bottlenecks.
Through innovation, ELLAI has established a CNAS-certified national laboratory and a national industrial design center, achieving breakthroughs in glaze technology, flush systems, smart sanitation, ultra-thin ceramics, and one-piece ceramics. It holds 1,000+ intellectual property rights, including 200+ invention patents, along with utility models, design patents, and software copyrights. Core technologies like "Boosted Flush" and "Front Convergence Flow" solve industry challenges such as low water pressure and inefficient wall-mounted toilet cleaning, while its patented Mirror Glaze enhances stain resistance and antibacterial performance.
This certification carries profound significance. ELLAI will uphold its philosophy—"All Fits"—to further advance innovation. Moving forward, it will deepen its innovation-driven, high-quality development strategy, intensify R&D, and strengthen core competitiveness. By transforming technological achievements into products and services, ELLAI aims to deliver globally appealing, premium-quality, and practical sanitaryware, contributing to industry progress and striving toward becoming a world-leading enterprise.