Walking into ELLAI's Production Base: Starts with Value and Ends with Quality

Date: 2020-05-20 10:54:49

2018 "Boiling Quality Award" bathroom cabinet quality performance test activities, which is guided by the China Building Ceramics & Sanitary Association, hosted by IBK, co-organized by Tmall Meijia, and tested by the National Center of Supervision and Inspection for Ceramic Sanitary and Plumbing Fixture, and the National Building Materials & Industry Building & Hardware Plumbing Product Quality Supervision and Testing Center, are currently in sample testing process.

The "Boiling Quality Award" organizing committee set up a research team to go deep into the participating enterprises for field visits and research.

“Boiling Quality Award" came to ELLAI

Recently, the research team composed of Yang Qiaoyan, deputy general manager of IBK, Zhang Guosheng, an engineer of the National Building Materials & Industry Building & Hardware Plumbing Product Quality Supervision and Testing Center, and Wen Jun, director of the "Boiling Quality Award" project, went to ELLAI's bathroom cabinet production base in Tangshan. Accompanied by Liu Zhihong, vice president of ELLAI's production base, and Chen Yuanhui, factory manager, the research team visited ELLAI bathroom cabinet production workshop and laboratory, and did research on R&D and quality control of ELLAI's bathroom cabinets through interviews.

“Boiling Quality Award" came to ELLAI

According to the introduction, ELLAI’s bathroom cabinet factory covers an area of 6,000 square meters, and the production line adopts the world's advanced manufacturing technology, with a monthly production capacity of more than 5,000 sets of bathroom cabinets. At present, ELLAI's bathroom cabinets are mainly made of solid wood, MDF and PVC.

As a mid-to-high-end positioning sanitary brand, ELLAI insists on personalized product details to create high-quality, aesthetic bathroom products and simple, casual and private bathroom spaces for people with taste and style. ELLAI's design and R&D center in Shanghai has a team of more than 30 R&D designers working on bathroom products and overall facilities, as well as studying new trends and functions.

“Boiling Quality Award" research team visited ELLAI's bathroom cabinet production workshop

In addition to ensuring the high "facial attractiveness" of our products, ELLAI also insisted on the concept of "quality first" and is committed to providing consumers with high-quality products and services. The whole production process of our bathroom cabinets are strictly controlled in the aspects of raw material inspection, production, factory inspection and after-sales service.

"Product quality comes from the design." Liu Zhihong, vice president of ELLAI's production base, said that ELLAI takes product quality into consideration before product development. In the selection of materials, we pay great attention to environmental performance. In terms of accessories, our bathroom cabinets are selected from the best suppliers in the industry, such as hardware, using world-class brands imported from Austria and Italy, focusing on the smoothness, safety and durability of the product experience. In addition, ELLAI has also developed a higher corporate standard based on the national standard, with stricter requirements for the performance indicators of bathroom cabinet products.

ELLAI's tested product for "Boiling Quality Award"

In addition to strict product quality control in the production process, ELLAI is also perfect in after-sales service. ELLAI's after-sales service department waits for feedback from customers 365 days a year, answers the phone within 4 rings, and provides solutions within 12 hours. For products that can be repaired, we will arrange for staff to customer's home within 48 hours; for products that can be delivered a new one directly and do not need to be re-made or returned to the factory for repair, delivery will be arranged within 48 hours; for products that need to be repaired or re-made will be completed within 15-40 days (including customization of individual parts), depending on the production process of the product. After dealing with the after-sales issues, ELLAI staff will also keep track of the results by phone.

ELLAI's tested product for "Boiling Quality Award"

Additionally, ELLAI's after-sales service department has a spot-checking return visit system, which is conducted every month according to orders. During visits and communication with customers, our staff will remind customers of the correct use and maintenance of the products to ensure better use. For repairs beyond the quality guarantee period, ELLAI only charges the cost of labor and product parts.

Liu Zhihong, vice president of ELLAI's production base, said in the interview that the "Boiling Quality Award" testing provides a fair, just and open platform for the industry, and shows the strength of each participant. Promote the exchange between enterprises. At the same time, the "Boiling Quality Award" has built a bridge connecting sanitary ware manufacturers and consumers, allowing consumers to understand the story behind the product and quality. Most importantly, "Boiling Quality Award" provides a yardstick for consumers to buy reliable products, making the purchase more reliable.

ELLAI Vice President Liu Zhihong wrote the "Boiling Quality Award" Declaration

Vice President Liu Zhihong also revealed that ELLAI's original intention of participating in the "Boiling Quality Award" bathroom cabinet test activity was to make our bathroom products recognized by authoritative organizations through the professional test. We also hope that more consumers could understand ELLAI and use our high-quality products.